Airly - Helping Busy People Breathe, Reset, and See Real Results
A breathing and mindfulness platform designed to help stressed individuals - from parents and students to executives - manage their mental load, track real physical changes, and build healthier daily habits.
2006
E-commerce
Challenge
The e-commerce site had a high bounce rate and low conversion rates due to poor navigation and a cluttered interface. Users found it difficult to find products, and the checkout process was cumbersome. Our challenge was to streamline the user journey, improve product discoverability, and simplify the checkout process to enhance user experience and increase sales.
Results
The redesigned e-commerce site saw a 40% increase in conversion rates and a 50% reduction in bounce rates. The new intuitive navigation and clean interface improved product discoverability, leading to a 35% increase in average order value. Customer feedback was overwhelmingly positive, with satisfaction ratings rising from 3.8 to 4.7 stars.
35%
Improved onboarding process
25%
Increase in user retention
84%
Increase in time spent on website
Process
Today’s pace of life leaves little room to pause.
From our user research, four core groups emerged:
Parents juggling work, home, and family needs.
Managers & executives dealing with constant decision-making.
Students under academic and social pressure.
Anyone feeling they can’t keep up with life’s pace.
Across these groups, we heard the same story:
People want to breathe, relax, and reset - but without proof that it’s “working,” they struggle to stick with it.
Turning Practice Into Something You Can Measure
While many meditation or breathing apps offer beautiful experiences, few connect mental calm with measurable, physical results.
We saw an opportunity to:
Pair guided breathing sessions with real-time health tracking (heart rate, blood pressure).
Help users see progress in both how they feel and how their body responds.
Make mindfulness short, visual, and doable anywhere.
Conclusion
Revamping the e-commerce website proved to be a game-changer in enhancing user experience and driving sales. By simplifying the navigation and checkout process, we created a more enjoyable shopping experience that significantly boosted conversion rates and customer satisfaction. This project highlights the critical role of UX design in the success of e-commerce platforms.